The concept of beauty and brains is popular because of its peculiarity. It’s a fascinating and rare combination which stimulates people’s interest. It’s been talked about countless of times in the past, and never seems to gets old. So why is it then that it’s very rare to find eCover designs which are both elegant and effective at the same time. It’s all too common for marketers to focus on interaction alone. As a result, they completely disregard the idea of aesthetic appeal in their designs. This is a costly mistake. To avoid it, there are certain things that we all need to take into consideration when putting together our eCovers.
We need to remember that first and foremost, it will be the cover’s design which attracts a potential customer to our products. It plays a big part in determining if the product flies off shelves or gather dust sitting on them. Ultimately, of course, what consumers care about most is quality. However, before anyone tests the quality of our products, they must first be attracted enough to the cover or packaging to approach it in the first place. The more eye-catching the cover is, the more people are drawn to it. So what are then the most important factors which need to be included in any eCover design to ensure maximum exposure and success?
Graphics are a given. An eCover which doesn’t have any graphics incorporated into it is for all intents and purposes meaningless. It looks plain and ordinary, and will attract very few people to it. If the cover uses a common color which doesn’t make it stand out, the odds of it going unnoticed also increase. So, the best way to grab people’s attention is by incorporating strong and visually catchy visuals in our design. An easy rule of thumb is that if our eCover doesn’t get us excited about what’s hiding behind it, it most certainly won’t do much for other people either.
Gathering and placing graphics onto our digital cover wouldn’t make sense if we do it mindlessly and without a pre-planned concept. That is not a simple task by any means. Everything should come together and make sense as a whole. The visuals should be able to tell the story we want our audience to learn. It’s important to plan your cover design accordingly before finalizing everything. We should always carefully think about each piece of the graphic and the perfect place it to set it. If something is not relevant, it’s best to keep it off the eCover design altogether.
What I most commonly use to help determine the perfect visual is to put myself in the customer’s shoes. Judging the design from that point of view can reveal a lot. I ask myself if the arrangement makes sense and if it’s impressive enough. And I always make sure that everything is cohesive and looks professional. Once I’m fully satisfied with how it looks, then my design is likely right. I then proceed with using it. However, if for whatever reason I am not convinced, I don’t force it, and instead take some more time to perfect it.
Similar to using graphics, our product’s title should also engage the potential customers. It is vital to pick something catchy and ensure that it matches the purpose of the product. Are we selling an eBook, PDF report or video game? Both the tagline and the visual should be self-explanatory so that our audience doesn’t have to do any guesswork. An inspired or inspiring title will draw in more customers. Combine that with the already established impressive visuals, and customers will notice. This, in turn, will lead to more sales.
Now that we understand what goes into making an elegant and effective eCover, we still need to put one together. However, most people (myself including) don’t have the artistic skills or technical know-how to do so. Thankfully, there is a simple solution to this problem. All you need to do is to grab a copy of Pixel Studio FX. You could, of course, outsource the entire eCover creation process, but the cost of doing so can be prohibitive. Instead take a look at our review of Pixel Studio FX, and you should quickly be convinced that it is indeed the solution to all your eCover design problems. Once I started using it, I have certainly never looked back.