Why pay attention to eCover design

There are many people around the world who have an online business selling digital products. They spend a good amount on marketing but often do not get their desired return on investment. Perhaps this is happening to you as well. I was in the same boat not that long ago. We fully believe that our digital products are perfect, and will serve their buyers well. Yet the customers, for whatever reason, just flat out refuse to pick them up. For myself, I found a big part of the problem was my product’s curb appeal. In other words, my eCover design simply wasn’t up to par.

Sadly, so many digital product publishers are still not aware of the value of digital cover design. A good, clean design lends a professional look and is instantly much more attractive to potential customers than designs that are neither here nor there. When I realized that and cleaned up my eCovers, I saw an immediate increase in the number of people showing interest in my offers. People were also much more willing to spend money on them.

Most customers browse online similarly to how they browse at stores. They like to look at and investigate more than one option. Take a minute and think about how you shop. If I look at three products in quick succession, the one I choose to investigate further (or even buy on the spot if I’m in a rush) will almost always be the one whose look stands out above the rest. Visual digital cover aesthetics attract attention and should never be neglected.

So how can we create those elusive eCovers that appeal to all? Sadly, you will likely have to spend a fair amount of money to get them done. But because most marketers don’t see the value digital covers provide, they try to get them created for as little as possible. This is visible in the results, which are most often uninspired. When I finally recognized the importance of eCovers, I increased my budget for them several times over. This however added up quickly and cost became an issue.

What I then realized is that I just need to invest a small amount in a digital cover design software like Pixel Studio FX and spend some time learning it. I decided to go with Pixel Studio FX because I’m a firm believer in its creators, Jimmy Kim and Adel Chowdhry. I have used several of their products in the past, and they have been of the highest quality.

The cost of the software turned out to be much less than a single good outsourced eCover design. It also took me less than an hour to learn my way around Pixel Studio FX. From that point on, I was able to crank out covers for future products for free. Each took but a few minutes of my time. Those few minutes to create a cover were, in fact, less than it would take me to manage outsourcing that same cover. That was a big win. But, most importantly, all the eCovers I created looked good. I should also point out that my artistic skills are non-existent. So the fact I was able to create visually appealing covers should speak volumes of how good Pixel Studio FX is.

Shifting away from outsourcing and bringing cover creation in-house with Pixel Studio FX was a decision I have not once regretted. It vastly improved the efficiency of my digital product creation process. But most importantly, my digital products now have the curb appeal they need to sell, and I finally see some proper returns on my investments.